Cindy Gallop is a graduate of Somerville College, Oxford, whose background is 40 years in brand-building, marketing and advertising – she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She founded IfWeRanTheWorld, co-action software launched in beta at TED 2010 and subsequently written up and taught as a Harvard Business School case study, enabling brands to implement the business model of the future – Shared Values + Shared Action = Shared Profit (financial and social). She is the founder and CEO of MakeLoveNotPorn – ‘Pro-sex. Pro-porn. Pro-knowing the difference’ – a social sextech platform designed to promote good sexual values and behavior, which she launched at TED 2009. Later in 2025 Cindy will launch MakeLoveNotPorn Academy, an aggregator hub making the best of the world’s sex education content easily accessible and searchable for young people, parents and teachers – ‘the Google of sex ed’.