Ms. Mitzi Perdue
Next Gen Sheraton Founding Family and Perdue Family Member
Mitzi Perdue specializes in providing actionable tips for helping family businesses last and thrive.
She draws on the experience of her family of origin, the Henderson Estate Company which dates back to 1840 and was the forerunner of the Sheraton Hotels (her father was President and Co-founder of the chain). She also looks to her marital family (she’s the widow of Frank Perdue from Perdue Farms) that began in 1920.
As a businesswoman herself, Mitzi founded CERES Farm in 1974. Her sons manage the company today. CERES is a major supplier of wine grapes to Joel Gott, Robert Mondavi, Kendall Jackson, Gallo, McManis, Sutter Home, Diageo, and the Wine Group.
Most recently, she’s authored The Frank Perdue Way: Simple Steps, Super Success. She’s also the author of, I DIDN’T BARGAIN FOR THIS, her story of growing up as a hotel heiress.
She was a syndicated columnist for 22 years, and her weekly environmental columns were the most widely syndicated environmental column in the United States. Mitzi also produced and hosted more than 400 half hour interview shows, Mitzi’s Country Magazine on KXTV, the CBS affiliate in Sacramento, California. In addition, she hosted and produced more than 300 editions of Mitzi’s Country Comments, which was syndicated to 76 stations. Her radio series, Tips from the Farmer to You, was broadcast weekly for two years on the Coast to Coast Radio Network. In 2021, she returned to TV as hostess of EarthXTV’s The Pen and the Planet.